Overview
The Agricultural Sales CDE consists of activities closely related to the entire sales process.
Participants are tested on their verbal, written, and interactive communication skills. They
must demonstrate product knowledge, including features and benefits of a product,
potential customer objections to a product, and proper product use. Participants are
asked to exhibit skills in the sales process, such as identifying prospective customers,
introducing a product to a customer, planning and conducting a sales call, and closing a
sale. In addition, participants are evaluated on maintaining customers and handling
customer complaints.
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2021 Ag Sales Product Information - National FFA
The 2021 Illinois Ag Sales CDE will use the 2021 National Ag Sales CDE Products linked above, but will NOT consider goat or poultry products in an effort to keep the product list more concise at the state level.
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